Last updated: October 1, 2026

This Privacy Policy describes how HustleEcom LLC, trading as Beatrice London ("we", "us", or "our"), collects, uses, stores, and discloses personal information when you visit www.beatrice-london.com, place an order, use our website, or otherwise communicate with us (collectively, the "Services").

HustleEcom LLC is registered at:

30 N Gould St
Sheridan, WY 82801
United States
Company No. 2026-002071730

Beatrice London is an online retail brand operated by HustleEcom LLC. Our website is powered by Shopify.

Please read this Privacy Policy carefully to understand how we handle your personal information.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, the Services we provide, or applicable legal and regulatory requirements.

When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to remain informed about how we process personal information.

2. Personal Information We Collect

We collect personal information that you provide directly to us, information generated when you use our website, and information that may be provided to us by third-party service providers.

Information You Provide Directly

Depending on how you interact with our Services, this may include:

• Contact information: name, email address, telephone number, billing address, and shipping address.
• Order information: products purchased, order details, delivery information, transaction information, and payment confirmation.
• Account information: login credentials and account preferences if you create an account.
• Customer service communications: information you provide when contacting us by email or through other customer support channels.
• Other information: information you voluntarily provide to us, such as feedback, reviews, or other communications.

Information Collected Automatically

When you visit or use our website, certain information may be collected automatically through cookies, pixels, analytics tools, and similar technologies.

This may include:

• IP address
• Browser type and version
• Device type
• Operating system
• Language and regional settings
• Pages visited and products viewed
• Links or advertisements you interact with
• Approximate location derived from technical information such as IP address
• Website usage and interaction information

Information from Third Parties

We may receive personal information from third parties that help us operate our business and provide the Services, including payment providers, shipping and fulfilment providers, analytics providers, advertising platforms, and other service providers.

3. How We Use Personal Information

We may use personal information for the following purposes:

• To process and fulfil orders.
• To process payments and confirm transactions.
• To arrange shipping and delivery.
• To process returns, refunds, cancellations, and exchanges.
• To provide customer service and respond to enquiries.
• To manage customer accounts where applicable.
• To operate, maintain, and improve our website and Services.
• To understand how customers use our website and improve the shopping experience.
• To detect, investigate, and prevent fraud, abuse, security incidents, and unauthorised activity.
• To communicate with you about orders, transactions, account activity, or changes to our Services or policies.
• To send marketing communications where permitted by applicable law and where appropriate consent has been obtained.
• To measure and improve the effectiveness of advertising and marketing campaigns.
• To comply with applicable legal, regulatory, tax, accounting, and other legal obligations.
• To establish, exercise, or defend legal claims and protect our rights and business.

4. Payment Information

Payments made through our website are processed through third-party payment providers.

Depending on the payment method used, payment providers may collect and process information such as payment card details, billing information, and transaction information in accordance with their own privacy policies and terms.

We do not intentionally store complete payment card numbers or security codes on our own systems where payment processing is handled directly by a third-party payment provider.

Available payment methods may vary depending on your location, device, and checkout conditions.

5. Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, remember preferences, understand website usage, provide relevant functionality, and measure the effectiveness of our marketing and advertising.

Cookies may be used for purposes including:

• Keeping the website and checkout functioning properly.
• Remembering preferences and session information.
• Understanding how visitors use our website.
• Measuring website performance.
• Analysing traffic and customer behaviour.
• Supporting advertising and marketing activities.

Some cookies may be placed by third-party service providers that provide analytics, advertising, payment, or other functionality on our behalf.

You can control or disable certain cookies through your browser or device settings. Please note that disabling cookies may affect certain website functionality, including parts of the shopping or checkout experience.

6. How We Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary to operate our business, provide the Services, fulfil orders, process payments, or comply with legal obligations.

These third parties may include:

• Shopify: our ecommerce platform provider that hosts and supports our online store and related ecommerce services.
• Payment providers: companies that process payments and transactions.
• Fulfilment and shipping providers: companies involved in processing, packing, shipping, tracking, and delivering orders.
• Technology and service providers: providers of hosting, software, storage, customer support, security, and other business services.
• Analytics providers: providers that help us understand website traffic and usage.
• Advertising and marketing partners: providers that help us measure or deliver advertising and marketing campaigns, where permitted by applicable law.
• Professional advisers: legal, accounting, financial, or other professional advisers where reasonably necessary.
• Government authorities and regulators: where disclosure is required by law or necessary to protect our legal rights.

We do not disclose personal information to third parties except where reasonably necessary for the purposes described in this Privacy Policy, with your consent where required, or where otherwise permitted or required by applicable law.

7. Shopify

Our online store is hosted and powered by Shopify. Shopify provides the ecommerce infrastructure that allows us to offer our products, process orders, and operate our online store.

Shopify may process personal information in connection with the operation and provision of its services. Shopify's handling of personal information is also subject to its own privacy policies.

For more information, please review Shopify's consumer privacy information at privacy.shopify.com.

8. Third-Party Websites and Services

Our website may contain links to websites, applications, or services operated by third parties.

These third parties may have their own privacy policies and terms. We are not responsible for the privacy practices, content, security, or policies of third-party websites or services that we do not operate or control.

We encourage you to review the privacy policy of any third-party website or service before providing personal information.

9. International Transfers

Because we operate with international service providers and partners, your personal information may be transferred to, stored in, or processed in countries outside your country of residence.

Where required by applicable data protection law, we take appropriate steps to ensure that international transfers of personal information are subject to appropriate safeguards.

These safeguards may include contractual protections or other legally recognised transfer mechanisms, depending on the circumstances and the countries involved.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide our Services, maintain business and transaction records, comply with legal and regulatory obligations, resolve disputes, prevent fraud, and enforce our agreements.

The appropriate retention period may vary depending on the type of information and the reason it was collected.

When personal information is no longer required, we may delete it, anonymise it, or securely dispose of it where appropriate.

11. Security

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.

For this reason, while we take reasonable steps to protect your information, we cannot guarantee absolute security.

12. Children's Privacy

Our Services are intended for a general audience and are not directed at children.

We do not knowingly collect personal information from children where prohibited by applicable law.

If you believe that a child has provided personal information to us, please contact us using the details below so that we can review the information and take appropriate action where required.

13. Your Privacy Rights

Depending on where you live and the laws that apply to you, you may have certain rights regarding your personal information.

These rights may include:

• The right to request access to personal information we hold about you.
• The right to request correction of inaccurate or incomplete information.
• The right to request deletion of personal information in certain circumstances.
• The right to request restriction of processing in certain circumstances.
• The right to object to certain processing activities.
• The right to request portability of certain personal information.
• The right to withdraw consent where processing is based on consent.
• The right to lodge a complaint with a relevant data protection authority.

These rights are subject to applicable legal conditions and exceptions.

To exercise a privacy right, please contact us using the contact details below. We may need to verify your identity before completing certain requests in order to protect your information from unauthorised disclosure.

14. Marketing Communications

Where permitted by applicable law, we may send you promotional communications about our products, offers, or Services.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the relevant communication or by contacting us directly.

Even if you opt out of marketing communications, we may still send you non-promotional communications relating to your orders, transactions, account, or important changes to our Services or policies.

15. Complaints

If you have concerns about how we collect, use, or handle your personal information, please contact us first so that we can investigate and address your concern.

You may also have the right to lodge a complaint with the data protection authority responsible for your country or jurisdiction.

16. Contact Information

If you have questions about this Privacy Policy or would like to exercise an applicable privacy right, please contact us:

Store Name: Beatrice London

Legal Company: HustleEcom LLC

Company Registration Number: 2026-002071730

Registered Address:
30 N Gould St
Sheridan, WY 82801
United States

Email: info@beatrice-london.com

Website: www.beatrice-london.com

Customer Service Hours:
Monday – Friday: 09:00 – 18:00
Saturday – Sunday: 10:00 – 14:00